The Person Behind the Lens

I've been working in technology for over 40 years. My IT degree in 1982 included AI, which means I was studying this subject before most of the current industry had started school. I didn't jump on a bandwagon. I was there when the wheels were being fitted.

The career went deep into enterprise technology before moving into sales leadership at Dell, where I led businesses across cloud and software. The largest was a $1.6bn operation. That combination of knowing what the technology actually does and knowing what it's worth to a client is what I still use every day.

cr8ive.ai is where those 2 things meet. I capture real spaces using drones, LiDAR, and specialist 3D scanning equipment, then turn that data into interactive 3D models, cinematic fly-throughs, and AI-generated visualisations. A venue owner can show every event layout without moving a chair. A heritage trust can record building condition without scaffolding. A property developer can walk investors through a site without leaving the office.

What separates this from standard drone work or basic scanning is the combination of 3D Gaussian Splatting and generative AI. Very few people are doing both. That gap is where I work.

And honestly? Cr8ive is a deliberate lifestyle business. I'm not trying to build a team or chase a revenue ceiling. I'm doing the work I find genuinely interesting, staying ahead of a field that moves fast, and picking projects where the technology has real business purpose. The R&D comes first. The commercial opportunities follow from that.

That suits me fine.